On this episode, John Finley, who is heading up a revival of the Underalls brand, joins us to discuss his revival of that ubiquitous brand from the 70s and 80s. In this first part of our discussion, we get a look at why John started up this venture, the backstory on how he found the opportunity, what the new brand is all about, and how they’re tackling the direct-to-consumer, digital native angle.